EmbPay vs SamCart: what each one charges, and what each one gates.
SamCart sells its checkout features in tiers: order bumps, one-click upsells, funnels, the affiliate centre and subscription recovery each sit behind the Pro plan, and its own processor, SamPay, takes a cut of each sale. EmbPay includes all of those on every plan, and takes 0% of the sale.
Same sale, different route.
SamCart's processor list is "SamPay (powered by Stripe)" or your own Stripe account. SamPay is a revenue line for SamCart. On EmbPay every sale is a direct charge on your own Stripe account: Stripe bills you its processing fee, EmbPay bills you nothing per sale, and the money never passes through us.
EmbPay and SamCart, row by row.
Checked in August 2026 by using both products, not by reading their marketing pages. Plans change — check their current pricing before you decide, and tell us if anything here has gone out of date.
| Capability | EmbPay | SamCart (Core) |
|---|---|---|
| Platform fee on each sale | 0% | SamPay takes a cut |
| Where the money lands | Your Stripe account | Via SamPay, or your Stripe |
| Order bumps | Included | Pro plan only |
| One-click upsells | Included | Pro plan only |
| Branching upsell funnels | Included | Pro plan only |
| Affiliate programme | Included | Pro plan only |
| Failed-payment recovery | Included | Pro plan only |
| Split-pay instalments | Included | Not offered |
| Licence keys for software | Pro plan | Not offered |
| Expiring secure file delivery | Included | Plain download |
The part of the comparison we would rather you read here.
If any of these matter to you, SamCart may be the better fit today. We would rather lose the comparison than win it with an omission.
No white-label
Your checkout carries your branding, but EmbPay's name is on the receipt and the customer portal. If you need the platform invisible, we're not it yet.
No custom domain
Checkout pages live on embpay.com, not on checkout.yourbrand.com.
No team accounts
One login per account. There are no seats, roles or permissions to hand a contractor a limited key.
API keys are Scale-only
Building your own integration on top of EmbPay costs $79/month. Webhooks out are on every plan.
Five currencies in the dashboard
USD, EUR, GBP, CAD and AUD in the product form. The API takes any Stripe-supported code, but the dashboard list is short and we'd rather say so than imply otherwise.
Support is email, and it's the same email on every plan
There is no priority queue and no dedicated manager, because there is no second queue to be prioritised over. Paying more does not move you up it.
Try the free plan with your own Stripe account.
No card required. Build products and rehearse the whole funnel in test mode before connecting anything.
Also compared: ThriveCart · Gumroad