Free to sell. Paid plans raise limits, never take a cut.
Every plan, including the free one, charges a 0% platform fee. Your customer's payment settles into your own Stripe account and Stripe bills you its processing fee directly. Upgrading changes what you can build, not what you keep.
Plans change what you can build, never what you can sell.
Upgrading raises limits on the things you set up. It never unlocks a way to take money, and no plan puts a ceiling on your sales.
0%
Platform fee, on every plan — including the free one. Your customer's payment settles into your own Stripe account, and Stripe bills you their processing fee directly. We never take a slice and never hold your funds.
Free
A real storefront, not a trial.
- Up to 10 products
- Unlimited sales — we never cap your orders
- Every selling feature included
- Payouts to your own Stripe account
Pro
For a catalogue, and for selling software.
- Unlimited products
- Licence keys with an activation limit and optional expiry
- Everything in Free, with nothing taken from your sales
Scale
For selling through your own software.
- Everything in Pro
- API keys for your own integrations
Every plan includes order bumps, one-click upsells, branching funnels, affiliates, split-pay, A/B price testing and payment recovery. Cancel whenever you like — your products and customers stay yours.
The selling features are never the upsell.
Plans differ on exactly three things: the product cap, licence-key products, and API keys. Everything that makes a checkout earn is in the free tier.
- 0% platform fee — Stripe bills you its own processing fee directly
- Unlimited orders; no plan check sits in the payment path
- One-time purchases, subscriptions, trials, split-pay and pay-what-you-want
- Order bumps, one-click upsells and branching upsell funnels
- Affiliate programme, coupons, A/B price tests
- Abandoned-cart recovery and failed-payment dunning emails
- Secure expiring file delivery and a customer portal for buyers
- Outbound webhooks, automations and Mailchimp / Kit / Klaviyo / Slack / Google Sheets integrations
Wondering how that compares? See EmbPay next to SamCart, ThriveCart and Gumroad, or read what EmbPay is not.
The questions people ask before they sign up.
What does EmbPay actually cost per sale?
Nothing. The platform fee is 0% on every plan including the free one. Stripe charges its own processing fee — usually 2.9% + 30¢ — and bills you for it directly on your own Stripe account. We never add to it and never take a cut.
Is there a limit on how much I can sell?
No, on any plan. Orders are uncapped on the free tier and on both paid tiers, and no plan check sits anywhere in the payment path — so a billing limit can never cause your customer's checkout to fail.
What do the paid plans actually unlock?
Pro ($29/month) removes the 10-product limit and adds licence-key products — choose the key prefix, how many machines one key may activate, and whether it expires. Scale ($79/month) adds API keys for your own integrations. That's the complete list — bumps, upsells, funnels, affiliates and A/B tests are all on the free plan.
Do I need a Stripe account to start?
To get paid, yes — and it's your own account, not a sub-account of ours. You can build products, design your checkout and rehearse the whole funnel in test mode before connecting anything.