Sell GIFs online from your own site, with the whole price yours.
GIFs are one of the few digital products that people buy in packs rather than one at a time: a set of reaction GIFs for a streamer's chat, animated stickers for a messaging app, a folder of seamless loops for video editors. The free GIF platforms distribute your work to millions but pay you nothing for it. Selling the pack yourself is how animators actually get paid for the format.
Overview
EmbPay gives you a checkout for that pack. You upload the archive once, set a price, and share a link or embed the checkout on your portfolio. Buyers pay by card on a page that carries your name, the money lands in your own Stripe account, and the download link goes out in the confirmation email. There is no marketplace between you and the buyer, and no percentage taken from the sale.
How gifs are priced in practice.
Packs of 10 to 50 GIFs commonly sell in the low tens of dollars; single custom animations for a specific streamer or brand sell for much more.
Buyers judge a GIF pack on count and consistency, so the number in the product name does real work: “30 reaction GIFs” converts better than “reaction pack”. Because the marginal cost of a second pack is zero for you, bundling by theme and pricing the larger pack only slightly higher is the usual move, and EmbPay's order bump is built for exactly that offer.
Pricing options that fit
- One-time — the default for a finished pack.
- Pay-what-you-want with a minimum — common for sample packs offered to a community; you set the floor.
- Subscription — a monthly drop of new GIFs to subscribers, delivered as a new hosted URL or file each month.
One product can carry up to six pricing options; the buyer chooses at checkout. Full detail in subscriptions, split-pay and pay-what-you-want.
Selling gifs with EmbPay takes three steps.
- 1
Create the product
In the dashboard, add a product with a name, description and price. Choose how it is delivered: upload a file, point to a hosted URL, issue a licence key, or show instructions after purchase.
- 2
Package your gifs
A GIF pack is naturally one file: put the GIFs, plus any WebP or MP4 versions for platforms that reject GIF, into a single zip and upload that. EmbPay hosts one file per product, up to 500 MB, which is enough for several hundred GIFs at typical sizes. If you sell a reaction pack and an emote pack, make them two products so each has its own price, its own page and its own bump on the other's checkout.
- 3
Share the link or embed the checkout
Every product has a hosted page you can link from anywhere, and an embed snippet for your own site. Connect your Stripe account and buyers can pay; until then the page says the product is not on sale yet.
The parts of EmbPay gifs sellers actually use.
Every item here is enforced in code, on the free plan unless it says otherwise.
One link, or a checkout on your page
Share the hosted product page on your socials, or paste the embed snippet into your portfolio so buyers never leave your site. Both open the same checkout and settle to the same Stripe account.
Expiring download links
GIF packs are small and easy to pass around, so choose a short link window. The default link lasts one day from the order; you can set it as short as one hour. After that, the buyer is told to contact you rather than shown a broken page.
Order bumps for the second pack
Offer the emote pack as a tick-box on the reaction pack's checkout, at a bump price if you like. Up to five bumps per product, and a bump can hide itself from buyers who already own it.
Test the whole flow before launch
Turn on test mode, buy your own pack with a test card, and check that the zip opens and the email reads well. Test orders are marked and never counted as revenue.
What a sale costs you: Stripe's fee, and nothing else.
EmbPay platform fee
On every plan, including free. There is no per-sale percentage and no per-order charge anywhere in the payment path.
0%
Stripe processing
Billed by Stripe on your own account, as on any card payment. Usually 2.9% + 30¢ for a US domestic card; other countries differ.
Stripe's rate
Monthly
Free covers two products. Pro adds unlimited products, licence keys and API keys. Neither takes a cut.
$0 or $29
Work out the exact Stripe fee for your country and price with the Stripe fee calculator.
Selling gifs: the questions we get.
Can I sell GIFs one at a time instead of in packs?
Yes. Each product is one file, so a single GIF is a product like any other. In practice, individual GIFs rarely justify a card payment on their own, which is why most sellers group them into themed packs and keep single GIFs as the low-priced bump.
What about platforms that don't accept .gif files?
Include the alternatives in the same zip: an animated WebP or a short MP4 loop covers most modern apps. Say so in the product description so buyers know before paying, and put the file list in the confirmation email's custom text.
How do buyers get the files?
The confirmation email carries a “Get your download” button linking to your hosted file, and the same link appears in the buyer's customer hub. The link is private but not tied to a login, so anyone holding it can download until the window you chose closes.
Can I stop a buyer re-sharing the pack?
Not technically, and no honest platform can. EmbPay does not watermark or stamp files. What you can do is keep the link window short so a forwarded link dies quickly, and price the pack so that buying is easier than hunting for a copy.
Do I need a website?
No. The hosted product page is a complete checkout on its own and can be linked from a bio, a Discord server or a stream panel. A website only matters if you want the checkout embedded in your own design.
Start selling gifs on the free plan.
No card required. Build the product and rehearse the checkout in test mode, then connect your Stripe account to be paid.
Also selling digital stickers, clipart, digital art or videos and stock footage? Or see everything you can sell with EmbPay.