Sell icons online icon sets and UI packs, licensed per project or per team.
Icon sets are bought by designers and developers who need a consistent family, in vector, with the design-tool file included. They pay for coverage and consistency, they need clear licence terms because the icons will ship inside products, and the team licence is where a set becomes a business rather than a hobby.
Overview
EmbPay gives you a checkout with the licence built into the price list. Put a per-designer price and a team price on the same product, upload one archive with every format, and let buyers pay by card on your own site. The money settles to your own Stripe account and the files go out on an expiring link in the confirmation email.
How icon sets are priced in practice.
Personal and single-designer licences for a full set commonly sit in the tens of dollars; team and extended licences run into the hundreds.
Seat count is the pricing axis. One product, three options: one designer, a small team, an unlimited or extended licence. Each has a distinct label so the receipt states the licence. A yearly update subscription is the other model buyers accept, and it fits EmbPay's subscription option with the set delivered as a hosted URL that you keep current.
Pricing options that fit
- Several one-time options — single, team and extended licences on one product.
- Subscription — yearly access to updates, delivered from a hosted URL you maintain.
- Coupons — an upgrade discount for buyers of the previous version.
One product can carry up to six pricing options; the buyer chooses at checkout. Full detail in subscriptions, split-pay and pay-what-you-want.
Selling icon sets with EmbPay takes three steps.
- 1
Create the product
In the dashboard, add a product with a name, description and price. Choose how it is delivered: upload a file, point to a hosted URL, issue a licence key, or show instructions after purchase.
- 2
Package your icon sets
Icon buyers expect one archive containing everything: optimised SVGs, PNG exports at two or three sizes, the Figma or Sketch source, and often an icon font. Zip it with a licence file and a changelog. EmbPay hosts one file per product, up to 500 MB, which is far more than any icon set needs. When you add icons, replace the file and bump the version in the filename.
- 3
Share the link or embed the checkout
Every product has a hosted page you can link from anywhere, and an embed snippet for your own site. Connect your Stripe account and buyers can pay; until then the page says the product is not on sale yet.
The parts of EmbPay icon sets sellers actually use.
Every item here is enforced in code, on the free plan unless it says otherwise.
Licence tiers as prices
Up to six pricing options per product. The buyer chooses at checkout and the order records the tier, so a later licence question has a paper trail.
Updates without re-delivery admin
Replace the product file and every live link serves the new archive. Buyers whose link has expired can be sent a fresh one from the order.
A checkout that fits a design site
Embed it in your own layout with the script or iframe snippet, or use the styled buy button. Four checkout templates and a layout editor if you want it to match precisely.
Webhooks for your own systems
Signed webhooks fire on every completed order, so you can grant access to a private repository or a docs site from your own code. Available on every plan.
What a sale costs you: Stripe's fee, and nothing else.
EmbPay platform fee
On every plan, including free. There is no per-sale percentage and no per-order charge anywhere in the payment path.
0%
Stripe processing
Billed by Stripe on your own account, as on any card payment. Usually 2.9% + 30¢ for a US domestic card; other countries differ.
Stripe's rate
Monthly
Free covers two products. Pro adds unlimited products, licence keys and API keys. Neither takes a cut.
$0 or $29
Work out the exact Stripe fee for your country and price with the Stripe fee calculator.
Selling icon sets: the questions we get.
Can I sell the icon set as a subscription to updates?
Yes. Use a yearly subscription option and deliver the current archive from a hosted URL you control, so subscribers always download the latest version. Buyers manage renewal and cancellation themselves from the customer hub.
How do team licences work in practice?
As a separate pricing option with its own price and label. EmbPay does not issue seats or per-user accounts; the licence terms you write govern how many people may use the files.
Do I need licence keys for an icon set?
Usually not; a licence file and the order record are enough. If you ship a plugin or a tool alongside the icons and want to verify it, licence keys are available on the Pro plan.
Can buyers preview the set?
Show the previews on your own page. EmbPay delivers the files after payment and does not generate previews.
What does EmbPay take per sale?
Nothing. The platform fee is 0% on every plan; Stripe bills its processing fee on your account and that is the only per-sale cost.
Start selling icon sets on the free plan.
No card required. Build the product and rehearse the checkout in test mode, then connect your Stripe account to be paid.
Also selling clipart, software and licence keys, canva templates or digital stickers? Or see everything you can sell with EmbPay.